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The UNC website has two button styles, a small button and large button. When you're deciding what your call to action will be, remember that buttons should describe WHERE they will be taken or WHAT the button will show them, i.e. a pdf file, document, etc. 

Important Notice Important Note:

However long your link text is, is how long the button will end up. So be concise and direct. 

For Example:

Download the Testing Procedure Specification Here

Download TPS report