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Marketing Strategy

The Marketing team strives to advance the university’s overall mission through the alignment of marketing and communications strategy and resources across academic and campus departments and administrative divisions. We want to ensure that all marketing projects we take on are aligned with UNC’s goals and priorities of UNC as outlined in its 2023 strategic plan, Rowing, Not Drifting.  Once we determine this, the Marketing Communications team is happy to help create a strategy to accomplish your objectives.

For example, if your college is launching a new degree program, then you would select “marketing strategy” on the request form since it is a project that requires strategy, planning and rollout across multiple platforms and channels, such as web, social, email, print collateral and more.

Submit A Project Request

Content Development

Content development is the essential foundation of any marketing project. Using understandable language, following AP style guidelines and having a clear call to action, are critical. The Marketing and Communications Department can assist in creating, editing and reviewing content for any type of project, from landing pages to emails, and from social posts to digital ads.



A visual image specifcally for visual effect.

An image specifically for visual effect.

Social Media

Social Media management is a shared responsibility across the Marketing and Communications team. They keep Bears around the world connected to the university and keep our community strong and focused on our mission. If you want to share an event or message on the University’s social media channels as part of an overall outreach plan, submit a request.

Social Media Policy


Email Messaging

The University uses email as the primary means for communicating essential information to students. Mass email messages are a useful and convenient way of informing the UNC campus community. Mass email distribution requests must be submitted to central marketing prior to dissemination through the Slate CRM tool. Central coordination enables UNC to be thoughtful regarding the time and volume of communication received by students.

Central Marketing offers a variety of guidelines and 1:1 training to ensure success. 

Slate/Email Resources

Mass email messages are intended for one of the following reasons:

  • The message is essential to the proper execution of daily business.
  • It notifies the community of noteworthy events or changes in governance, policy and practice.
  • It alerts the community to situations around health and safety (examples include crime alerts, snow closings and flu vaccinations).
  • It keeps segments of students informed of information that is critical to their performance and success, such as communications about registration, financial assistance, commencement and more.

Submit a Project Request