Content development is the essential foundation of any marketing project. Using understandable language, following AP style guidelines and having a clear call to action, are critical. The Marketing and Communications Department can assist in creating, editing and reviewing content for any type of project, from landing pages to emails, and from social posts to digital ads.
The University uses email as the primary means for communicating essential information to students. Mass email messages are a useful and convenient way of informing the UNC campus community. Mass email distribution requests must be submitted to central marketing prior to dissemination through the Slate CRM tool. Central coordination enables UNC to be thoughtful regarding the time and volume of communication received by students.
Central Marketing offers a variety of guidelines and 1:1 training to ensure success.
Mass email messages are intended for one of the following reasons:
- The message is essential to the proper execution of daily business.
- It notifies the community of noteworthy events or changes in governance, policy and practice.
- It alerts the community to situations around health and safety (examples include crime alerts, snow closings and flu vaccinations).
- It keeps segments of students informed of information that is critical to their performance and success, such as communications about registration, financial assistance, commencement and more.