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Our content Strategy
Content development is the essential foundation of any marketing project, and an effective content marketing strategy empowers and drives the creation of all brand storytelling. The Marketing and Communications Team strives to advance the university’s overall mission by aligning strategy and resources across academic and campus departments, colleges and divisions. We strive to ensure that all marketing projects are aligned with UNC’s strategic goals and priorities as outlined in its 2023 strategic plan, Rowing, Not Drifting.
UNC Style Guides
Brand Usage Style Guide
An in-depth look at UNC's brand ecosystem and guidelines for visual applications. This includes helpful direction for our logo, colors, fonts and social media guidelines. Use this guide when creating official university content to ensure that your efforts align with UNC's overall brand strategy and benefit from our strong brand equity.
Editorial Style Guide
Our Editorial Style Guide is based on the principles found in the Associated Press Stylebook and Libel Manual. Despite the vast scope of editorial style contained in the AP Style Guide, it doesn’taddress some issues that are unique to UNC. Use this guide to find answers to issues you encounter, and to a lesser extent, questions of grammar, such as punctuation, capitalization and acceptable word usage.
Our logo is the most recognizable element of our brand ecosystem. Intentional and consistent application of our logo serves to connect and unite UNC's many audience touchpoints, communications and interactions, as well as helping to support and maintain a strong, engaging user experience.
Our monogram, comprised of the UNC acronym set in an iconic and easily-recognizable arrangement, serves as a symbolic and visual reminder of who we are. It is best used as part of an approved logo lockup, or in cases where there is limited space and/or high audience awareness.
Our brandmark—AKA the "bear mark" symbol—has been designed using iconic shapes, symbology and colors that are unique to UNC. Used alone or as part of an approved logo lockup, it serves as an engaging reminder and strong visual anchor for our brand presence.
Intentional and specific combinations of our brandmark, monogram and wordmark, UNC's logo lockups provide both awareness and recognition in a concise visual package.
Arvo - Heading Font
Arvo is our primary headline typeface. It is an open-source, slab serif typeface available in multiple weights and styles, and is freely available via Google Fonts, as well as Adobe Fonts for Adobe Creative Cloud users.
Arvo should used for both primary and secondary headings across all UNC branded materials and assets. Tertiary headings and beyond should be considered part of the 'body' and should use the university's approved body font.
Opens Sans - Body Font
Open Sans is our primary typeface for body copy and paragraph content. It is an open-source, sans serif typeface available in multiple weights and styles, and is freely available via Google Fonts, as well as Adobe Fonts for Adobe Creative Cloud users.
Open Sans should be used for all paragraph/body level text, as well as tertiary and beyond level headings across all UNC branded materials and assets.
Color is an important part of our identity. Using UNC’s official colorsacross all visual mediums improves brand awareness and engagement for audiences of all types.
Primary Color Palette
UNC’s primary colors are Bears Blue and Bears Gold. They should be the dominant colors in all visual communications and experiences. In most cases, a ratio of 80% Blue and 20% Gold is recommended.
Secondary Color Palette: Accent Colors
UNC’s accent colors have been created to complement our primary color palette. Accent colors are not a replacement for Bears Blue and/or Gold. Accent colors are to be used sparingly, and only in situations where the primary information cannot be met or translated using only primary colors. No more than three accent colors should be used per layout/design.
Pantone: 1235 C
High quality photography of campus, students, staff and Greeley can be found and downloaded from the UNC Photo Shelter platform located at https://uncbears.photoshelter.com/.
To schedule a professional headshot session, learn more about our photography offerings or see more of our work, use the links below.
The University uses email as the primary means for communicating essential information to students. Mass email messages are a useful and convenient way of informing the UNC campus community.
Social media is an effective and familiar tool to promote your department’s goals, projects, events or even the department itself. UNC has a presence on various social media platforms to elevate the visibility of the University as a whole and promote its values and goals. The Marketing and Communications Team works with campus partners to ensure that all officially branded UNC social channels are cohesive and adhere to the university’s brand identity.
The University of Northern Colorado website serves as the public-facing gateway to the university. Our Web Team strives to ensure that the site is easy to use, engaging, informative and impactful for all of our visitors. We stay up to date on the latest trends in digital marketing and technology in order to provide the UNC community a platform to reach and engage with our target audiences as effectively as possible.