Mission & Vision

The Sport Marketing Research Institute (SMRI) at the University of Northern Colorado was founded in an effort to advise sport enterprises on how to understand, develop and deliver on specific marketing strategies. SMRI provides high quality research opportunities for graduate students preparing for careers in sport management and organizations in need of management assistance. The institute is uniquely organized to provide high-quality services from qualified student researchers with backgrounds in sport marketing and various research methodologies. The use of student researchers has attracted national organizations, such as the United States Olympic Committee, who have partnered with us in large part due to our organizational structure and commitment to supporting student research initiatives.

Our Strengths

• Researchers are graduate students from a nationally recognized sport management program
• Highly qualified faculty researchers with extensive research experience
• Ability to provide high-quality service at low cost due to low overhead
• Serves philanthropic interests of companies that want to support education
• Experience with local and national sport organizations

Offered Services

Areas of expertise are broad given the makeup of our faculty and staff who all have experience in both the industry and academic setting. SMRI has provided research services for a variety of organizations and we are always eager to partner with entities who wish to support student-led research in higher education. For more information or specific inquires related to SMRI, please contact Dr. Alan Morse.