Alan L. Morse, Ph.D.

Contact Information

Education

Ph.D. Sport and Exercise Science, Emphasis in Sport Administration (2008)
Doctoral Minor: Applied Statistics and Research Methods
The University of Northern Colorado, Greeley, Colorado                                                                                                                                               Advisor: Dr. David Stotlar                                                                                                                                                                                             Dissertation: Perceptions of Ticket Pricing in Major League Baseball: A Case Study of the Colorado Rockies

M.S. Kinesiology, Emphasis in Sport Management (2004)
Illinois State University, Normal, Illinois
Advisor: Dr. Chad D. McEvoy

B.S. Human Performance and Leisure Studies, Emphasis in Sport Management (2000)
Minor: Geography
Wayne State College, Wayne, Nebraska

Professional/Academic Experience

The University of Northern Colorado – Greeley, Colorado (August 2015-Present)

• Professor with Graduate Faculty and Doctoral Research Endorsement (2018-Present)
• Associate Professor with Doctoral Research Endorsement (2015-2018)
• Program Coordinator for Sport Administration (Summer 2016-Present)
• Director of the Sport Marketing Research Institute (Summer 2016-Present)                                                                                                         

Mississippi State University - Starkville, Mississippi (August 2008-August 2015)                                                                                                 

• Level II Associate Professor with Tenure (2014-2015)
• Level II Assistant Professor, tenure track (2008-2014)
• Co-Director of the Undergraduate Sport Studies Program (2008-2015)                                                                                                                       
• Co-Director of the Graduate Sport Administration Program (2008-2015) 

Other Experience

Editorial Board Member

• Journal of Issues in Intercollegiate Athletics (2013-Present)
• Case Studies in Sport Management (2012-Present)
• Sport Marketing Quarterly (2021-Present)
• Journal of Global Sport Management (2021-Present)

Professional Development - Associations and Affiliations

• North American Society of Sport Management (NASSM)
• Sport Marketing Association (SMA)
• College Sport Research Institute (CSRI)
• American Marketing Association (AMA)

Research/Areas of Interest

Revenue Generation in Collegiate and Professional Sport

Publications/Creative Works

Visit ‪Alan L. Morse‬ - ‪Google Scholar‬ for most recent publications.

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