UNC Faculty Members Using Advanced Technology to Explore Consumer's Willingness to
Spend Online
September 30, 2021 — It’s an easy habit to fall into. While watching TV or folding laundry, it’s almost
second nature for many to pick up their phone, browse a retail site and before they
know it, they’ve clicked ‘purchase’ multiple times. This became especially popular
during the beginning of the pandemic when many were staying at home. Though online
shopping is convenient, it can also be costly.