This fall, UNC Athletics launched its inaugural giving day campaign, Building Champions, marking a new milestone in support for our student-athletes. Through the dedication and generosity of the UNC community, this campaign surpassed expectations and set a powerful example of Bear pride in action. Alumni, fans, parents and friends from around the world rallied together in October, contributing 766 gifts from 637 donors. Donations poured in from 37 states and 11 countries, showcasing the global reach of our UNC family. Altogether, the campaign raised an impressive $261,393 to support UNC’s more than 400 student-athletes. 

"Our first Building Champions campaign was an overwhelming success," said Darren Dunn, UNC’s Athletic Director. "I’m deeply grateful to everyone who joined us in making this day possible. These resources are invaluable in helping us build champions for life, both on and off the field." 

An essential part of the campaign’s success was made possible by nine trailblazing donors who pledged a total of $116,500 in matching funds. This dollar-for-dollar matching initiative enabled supporters to double the impact of their gifts, and the response was outstanding – nearly every matching goal was met or surpassed. 

But without the engagement and advocacy of the student-athletes themselves, the campaign may not have experienced the same level of success. Leading up to the giving day, student-athletes from each of the teams featured in the campaign reached out to friends and family, spreading awareness and sharing what “Building Champions” means to them and their fellow team-members and coaches. Their outreach resulted in record-breaking numbers of new donors to UNC Athletics. 

UNC's student-athletes understand their opportunities are made possible by the generosity of donors. With the funds raised through Building Champions, UNC Athletics can continue to provide student-athletes with resources that truly elevate their experiences. From enhanced nutrition programs to travel expenses and tournament costs, donor support allows UNC athletes to perform at their best, enabling them to focus on becoming fierce competitors on the field and high achievers in the classroom. 

“Building champions” is more than just a giving day motto – it is the ethos with which UNC Athletics approaches its work. It’s about building a lasting community where student-athletes form lifelong connections, build strength and resilience, and develop the skills they’ll carry forward into their careers and communities.  

Thank you to everyone who joined in on Building Champions Day – whether you cheered us on from the stands, shared the campaign to your own Bear networks, or contributed directly. Together, we’re continuing the legacy that empowers our student-athletes to make the most of their UNC experience and build champions both on and off the field. Go Bears!